Michina yekutsikisa bhodhoro midziyo yakasarudzika inoshandiswa kudhinda marogo, magadzirirwo, kana mameseji panzvimbo yegirazi. Iyi tekinoroji yakakosha mumaindasitiri akasiyana siyana, kusanganisira kurongedza, kushongedza, uye branding. Fungidzira kuti uri mugadziri wemabhodhoro anoda chaiyo uye inogara nzira yekumaka zvigadzirwa zvako. Apa ndipo panouya michina yekutsikisa. Michina iyi inopa nzira inoshanda yekushandisa yakadzama uye yakaoma dhizaini inoshingirira bvunzo yenguva uye kushandiswa.