Ukuphakamisa ukubonakala kweBrand ngoomatshini boShicilelo beglasi yokuSela

Namhlanje, amashishini ahlala efuna iindlela ezintsha zokwenza iimpawu zabo zivelele kwimarike yokhuphiswano. Enye indlela esebenzayo yokwandisa ukubonakala kwebhrendi kunye nokudala uvakalelo oluhlala luhleli kukusebenzisa isiselo esilungiselelweyo. Iiglasi zokusela ezinoyilo olulodwa kunye neelogo aziboneleli nje ngeenjongo ezisebenzayo kodwa zikwasebenza njengesixhobo esihle kakhulu sokuthengisa. Ngokufika koomatshini bokuprinta beglasi yokusela, amashishini ngoku anokuphakamisa ukubonakala kohlobo lwawo ngokwenza izinto zeglasi ezenzelwe wena ezihambelana nabaphulaphuli abajolise kubo.

Amandla oMntu

Kwihlabathi apho abathengi babethelwa ngemiyalezo yentengiso, ukwenza umntu kube yinto ebalulekileyo yokuthengisa. Iiglasi zokusela ezenziwe ngokwezifiso zinika ithuba lokuba amashishini adibanise nabathengi bawo kwinqanaba elinzulu. Ngokubandakanya iilogo, iziqubulo, okanye imiyalezo eyenzelwe umntu, ukusela oomatshini bokuprinta beglasi bavumela amashishini ukuba enze iziqwenga ezizodwa nezikhumbulekayo ezishiya umbono ongapheliyo.

Into yokwenza umntu ikwadlala indima ebalulekileyo ekwandiseni ukubonakala kwebhrendi. Xa abathengi besebenzisa ezi glasi ziqhelekileyo kubomi babo bemihla ngemihla, ngokungaqondanga baba ngoonozakuzaku bohlobo. Nokuba kusemakhayeni abo, eziofisini, okanye ngexesha leendibano zokuzonwabisa, iiglasi zokusela ezenzelwe wena zinokuvusa incoko kwaye zenze umdla kuphawu. Le ntengiso ye-organic-of-mouth yentengiso inokukhokelela ekwandeni kolwazi lophawu kunye nokuzibandakanya kwabathengi.

Indima yokuSela oomatshini boShicilelo beglasi kuMbono weBrand

Oomatshini bokusela beglasi yoshicilelo bayitshintshile indlela amashishini ajongana ngayo nokuthengisa nokuthengisa. Aba matshini basebenzisa ubuchwephesha boshicilelo obukwinqanaba eliphezulu ukwenza umgangatho ophezulu, udlamkileyo, noyilo oluhlala ixesha elide kwiiglasi. Ukuchaneka kunye nokuguquguquka kwaba matshini kuvumela amashishini ukuba azise imibono yawo yokuyila ebomini, ukwandisa ukubonakala kohlobo.

UNakano lweBrand olomeleziweyo

Enye yeenzuzo eziphambili zokusela oomatshini bokushicilela beglasi kukukwazi kwabo ukonyusa ukuqondwa kophawu. Ngokuprinta iilogo, imigca yethegi, okanye imifanekiso eqingqiweyo ngokuthe ngqo kwi-glassware, amashishini anokuseka umboniso obonakalayo wophawu lwawo. Oku kuqinisekisa ukuba ngalo lonke ixesha abathengi basebenzisa iiglasi, baya kukhunjuzwa uphawu, ukuqinisa ukukhumbula uphawu kunye nokuqaphela.

Xa kuziwa ekuqapheliseni uphawu, ukuhambelana ngundoqo. Oomatshini bokushicilela beglasi bokusela benza ukuba amashishini agcine uphawu olungaguquguqukiyo kuzo zonke iiglasi ezahlukeneyo. Nokuba iiglasi zepeyinti, iiglasi zewayini, okanye iigubhu, aba matshini babonelela ngokuguquguquka ukwenza ingqokelela edibeneyo ehambelana nophawu olubonakalayo lophawu.

Ukudala uYilo olulodwa noluKhumbulayo

Ngoomatshini bokuprinta beglasi yokusela, amashishini anokukhulula ubuchule bawo kwaye enze uyilo oluthimba abaphulaphuli abajolise kubo. Oomatshini bavumela iinkcukacha ezintsonkothileyo kunye nokuveliswa kwemibala ngokuchanekileyo, okwenza ukuba amashishini aprinte uyilo oluntsonkothileyo ngokulula. Ngokubandakanya izinto ezibonwayo ezizodwa, iipateni, okanye imizobo, amashishini anokwenza i-glassware eveleleyo kukhuphiswano.

Ngaphezu koko, amandla okushicilela aba matshini akaphelelanga kwiilogo okanye kwiimpawu zophawu kuphela. Amashishini anokuprinta imiyalezo elungiselelwe wena, iikowuti, okanye imifanekiso ehambelana nemarike ekujoliswe kuyo. Eli nqanaba lokwenziwa komntu linceda ukwenza unxibelelwano olunzulu nabathengi kwaye liqinisekise ukuba i-glassware iba yinto exabisekileyo.

Ukuqina kunye Nobomi obude

Oomatshini bokusela beglasi yoshicilelo basebenzisa iindlela eziphambili zokushicilela ezikhokelela kuyilo oluhlala ixesha elide noluhlala ixesha elide. Aba matshini basebenzisa i-inki ezikhethekileyo kunye neenkqubo zokunyanga ezibophelela i-inki kumphezulu weglasi, okwenza uyilo luxhathise ukuguga nokukrazuka. Oku komelela kuqinisekisa ukuba uyilo olushicilelweyo luhlala lunjalo nasemva kokusetyenziswa ixesha elide kunye nokuhlanjwa rhoqo.

Ubomi obude boyilo bubalulekile ekuphakamiseni ukubonakala kwebrendi. Amashishini anokuxhomekeka kumgangatho kunye nokomelela koshicilelo ukuze agcine ingqibelelo yohlobo lwawo ngokuhamba kwexesha. Xa abathengi beqhubeka nokusebenzisa kwaye bexabisa izinto zabo zeglasi, uphawu luhlala lusezingqondweni zabo ixesha elide emva kokuthenga okokuqala.

Ukwandiswa kwamathuba okuThengisa

Ukongeza ekusetyenzisweni ngamashishini ngeenjongo zokuthengisa, ukusela iiglasi zokuprinta iiglasi zinika amathuba anomdla kwintsebenziswano kunye nentsebenziswano. Iindawo zokutyela, iihotele, okanye abaququzeleli beminyhadala banokusebenzisa aba matshini ukwenza izixhobo zeglasi ezihambelana ne-ambience okanye umxholo wabo. Le ndlela yentsebenziswano ayiphuculi nje kuphela amava apheleleyo kubathengi kodwa ivula iindlela zokunyuselwa, ukwandisa ukubonakala kohlobo.

Kumashishini axhasayo okanye athatha inxaxheba kwimisitho kunye nemiboniso yezorhwebo, i-glassware eyenziwe ngokwezifiso inokuba sisibambiso esibalulekileyo sokuthengisa. Ukunikezela ngeeglasi ezizezakho njengezikhumbuzo okanye izinto zentengiso akushiyi nje imvakalelo ehlala ixesha elide kubazimasi kodwa kwandisa ukufikelela kwebrendi ngaphaya komnyhadala. Ukuguquguquka kokusela koomatshini bokuprinta beglasi kuvumela amashishini ukuba abonelele ngezihlandlo ezahlukeneyo ngeglasi enegama elikhethekileyo.

Isishwankathelo

Ukusela oomatshini bokushicilela beglasi banika amashishini indlela entsha nesebenzayo yokunyusa ukubonakala kwebhrendi. Aba matshini benza ukuba kwenziwe izinto zeglasi ezenzelwe umntu ezisebenza kubathengi, okonyusa ukuqondwa kophawu kunye nokukhumbula. Ngesakhono sokwenza uyilo olulodwa, ukuqinisekisa ukuqina, kunye nokuphonononga amathuba ahlukeneyo okuthengisa, amashishini anokuphucula ngokufanelekileyo oomatshini bokusela beglasi yokuprinta ukushiya umbono ongapheliyo kubaphulaphuli abajolise kubo. Ngotyalo-mali kwaba matshini, iibrendi zinokuzimisela njengeenkokeli kushishino lwabo kwaye zifumane impumelelo enkulu kukhuphiswano lwentengiso.