Amathrendi Okwenza indebe ngokwezifiso: Imishini Yokuphrinta Yendebe Yepulasitiki Yokufaka Okungokwezifiso

Impela, ngingakusiza ngalokho. Ngenze i-athikili ngokusekelwe ezimfuneko zakho:

Ingabe ukhathele izinkomishi ezijwayelekile ezihlangana nayo yonke eminye imikhiqizo eshalofini? Wake wafuna ukwakha idizayini eyingqayizivele emele ngempela umkhiqizo wakho? Hhayi-ke, usenhlanhleni ngoba ukwenza inkomishi ngokwezifiso kuyisitayela sakamuva embonini yokupakisha. Ngokuthuthuka kwezobuchwepheshe, imishini yokunyathelisa inkomishi yepulasitiki ikwenze kwaba lula kunangaphambili ukwenza ukupakishwa komuntu siqu okugqamayo. Kulesi sihloko, sizohlola izitayela zakamuva zokwenza ngokwezifiso kanye nomthelela wemishini yokunyathelisa inkomishi yepulasitiki embonini yokupakisha.

Ukunyuka Kokwenza ngokwezifiso indebe

Ukwenza ngendlela oyifisayo sekudume kakhulu eminyakeni yamuva nje, njengoba amabhizinisi amaningi ebona ukubaluleka kokudala ubunikazi bomkhiqizo obuhlukile. Lo mkhuba ubonakala ikakhulukazi embonini yokudla neziphuzo, lapho izinkampani zifuna izindlela zokuzihlukanisa emakethe egcwele abantu. Izinkomishi ezenziwe ngokwezifiso zinikeza indlela esebenzayo yokwenza umbono ongapheli kubathengi futhi wakhe ukuqashelwa komkhiqizo.

Imishini yokunyathelisa inkomishi yepulasitiki iguqule indlela izinkampani ezibhekana ngayo nokupakisha, izivumele ukuthi zenze izinkomishi ngokwezifiso zazo ezinophawu lwazo, isiqubulo, noma imiklamo yangokwezifiso. Leli zinga lokwenza ngokwezifiso alisizi nje kuphela amabhizinisi ukuthi agqame kodwa futhi lidala ulwazi olukhumbuleka kakhudlwana futhi oluhehayo kubathengi. Kusukela kumakhefi kuye kumaketanga okudla okusheshayo, amabhizinisi abo bonke osayizi bamukela ithrendi yokwenza izinkomishi ngokwezifiso ukushiya umbono ongapheli kumakhasimende abo.

Ukunyuka kokwenza izinkomishi ngokwezifiso kubonisa ushintsho olukhulu ekuziphatheni kwabathengi emikhiqizweni yomuntu siqu. Njengoba abantu befuna imikhiqizo ebonisa ubuntu babo, amabhizinisi aphendula ngokunikeza izinketho ezingenziwa ngendlela oyifisayo. Lo mkhuba udale amathuba amasha kubakhiqizi bokupakisha, okuholela ekuthuthukisweni kwemishini yokunyathelisa ethuthukisiwe ekwazi ukuphatha imiklamo eyinkimbinkimbi nekhwalithi ephezulu.

Ukuthuthukisa Ubunikazi Bomkhiqizo ngezinkomishi ezenziwe ngokwezifiso

Emakethe yanamuhla encintisanayo, kubalulekile ukuthi amabhizinisi akhe ukuhlonza okuqinile okuhambisana nezethameli eziqondiswe kubo. Izinkomishi ezenziwe ngokwezifiso zinikeza ithuba eliyingqayizivele lokuqinisa umlayezo womkhiqizo nokudala okuhlangenwe nakho okukhumbulekayo kubathengi. Ngokubonisa ngokugqamile ilogo yenkampani noma imibala yomkhiqizo ezinkomishini, amabhizinisi angaqinisa ubunikazi bawo futhi andise ukuqwashisa ngomkhiqizo.

Ngokungeziwe kuma-logo, amabhizinisi angasebenzisa izinkomishi ezenziwe ngokwezifiso ukuze akhulume ngamavelu awo kanye nobuntu. Kungakhathaliseki ukuthi kungemiklamo yobuciko, iziqubulo ezihlakaniphile, noma imidwebo yobuciko, amabhrendi angasebenzisa izinkomishi njengekhanvasi ukuveza ubunikazi bawo obuhlukile. Leli zinga lokwenza kube ngokwakho lingasiza amabhizinisi ukuthi axhumane nezithameli zawo ezingeni elijulile futhi akhuthaze umuzwa wokwethembeka nokuqashelwa.

Kumabhizinisi asebenza embonini yokudla neziphuzo, izinkomishi ezenziwe ngezifiso zinikeza ithuba elengeziwe lokukhombisa imikhiqizo yazo. Imiklamo edonsa amehlo nemibala egqamile ingadonsela ukunaka emalini enikezwa yinkampani, iyenge abathengi ukuthi bathenge. Ngokusebenzisa izinkomishi ezenziwe ngokwezifiso njengethuluzi lokumaketha, amabhizinisi angakha umuzwa womkhiqizo okhangayo nohlangene oshiya umbono ohlala njalo.

Iqhaza Lemishini Yokuphrinta Yendebe Yepulasitiki

Ikhono lokudala ukupakishwa komuntu siqu belingeke libe khona ngaphandle kwentuthuko emishinini yokunyathelisa inkomishi yepulasitiki. Le mishini ifakwe ubuchwepheshe obusezingeni eliphezulu obuvumela amabhizinisi ukuthi aphrinte imiklamo yekhwalithi ephezulu, enemininingwane ngqo ezinkomishini zepulasitiki. Kusukela kumaphrinti anombala owodwa kuya kuzithombe ezinombala ogcwele, imishini yokuphrinta inkomishi yepulasitiki inikeza izinhlobonhlobo zezinketho zamabhizinisi ukwenza umbono wabo wokudala uphile.

Enye yezinzuzo ezibalulekile zemishini yokunyathelisa inkomishi yepulasitiki ijubane nokusebenza kahle kwayo. Le mishini ingakhiqiza inani elikhulu lezinkomishi ezenziwe ngokwezifiso ngesikhathi esifushane, okubenza babe yisixazululo esisebenzayo samabhizinisi anezidingo zokuphrinta zevolumu ephezulu. Ukwengeza, ukunemba nokunemba kwale mishini kuqinisekisa ukuthi inkomishi ngayinye iphrintwa ngokungaguquki ngezinga elifanayo lekhwalithi, igcina ubuqotho bomkhiqizo kulo lonke ibhodi.

Enye inzuzo yemishini yokunyathelisa inkomishi yepulasitiki ukuguquguquka kwayo ekuhlaliseni amasayizi nezinkomishi ezihlukahlukene. Ukuthi ibhizinisi lidinga ukuphrinta ezinkomishini ezijwayelekile, izigaxa, noma iziqukathi ezikhethekile, le mishini ingakwazi ukuzivumelanisa nokucaciswa okuhlukile ukuze ilethe isixazululo esenziwe ngokwezifiso. Lokhu kuguquguquka kuvumela amabhizinisi ukuthi ahlole izinhlobonhlobo zezinketho zokupakisha futhi akhethe okufanelekela kakhulu imikhiqizo yawo.

Ngaphezu kwamakhono abo obuchwepheshe, imishini yokunyathelisa inkomishi yepulasitiki nayo inobungani bemvelo. Eminingi yale mishini isebenzisa i-ink eco-friendly kanye nezinqubo zokuphrinta, inciphisa umthelela wemvelo wokukhiqiza izinkomishi ezenziwe ngokwezifiso. Ngokukhetha izinketho ezisimeme, amabhizinisi angakwazi ukuvumelanisa imizamo yawo yokupakisha nokuzibophezela kwawo ekusimameni, ahehe abathengi abaqaphela imvelo futhi anikele ekusaseni eliluhlaza.

Umthelela Ekuhlanganyeleni Kwabathengi

Ukwethulwa kwezinkomishi ezenziwe ngokwezifiso kube nomthelela omkhulu ekuzibandakanyeni nabathengi nasekuthengeni. Ngaphandle kokusebenza njengomkhumbi weziphuzo, izinkomishi seziphenduke inkundla yokuxhumana yemikhiqizo ukuxhumana nezithameli zabo. Isici sokwenza kube ngokwakho sidala umuzwa wokukhethekile nokuhluka, sikhuthaza abathengi ukuthi bahlanganyele nomkhiqizo futhi babelane ngolwazi lwabo olungokwezifiso nabanye.

Esikhathini semithombo yezokuxhumana, izinkomishi ezenziwe ngezifiso zibonise ukuthi ziyithuluzi elibalulekile lokuthengisa lamabhizinisi. Abathengi bavame ukwabelana ngezithombe zezinkomishi zabo ezenziwe ngokwezifiso ezinkundleni ezifana ne-Instagram, i-Facebook, ne-Twitter, bedala ukukhuthazwa kwamagama omlomo okuphilayo komkhiqizo. Ngokubonisa izinkomishi zabo eziqondene nawe, abathengi empeleni baba amanxusa omkhiqizo, basakaza ukuqwashisa futhi bakha intshisekelo emikhiqizweni.

Ngaphezu kwalokho, izinkomishi ezenziwe ngezifiso zinamandla okudala ulwazi lwabathengi olukhumbuleka kakhudlwana futhi olujabulisayo. Kungakhathaliseki ukuthi kungenxa yedizayini ekhangayo, umlayezo okhaliphile, noma into yokusebenzisana, izinkomishi ezenziwe ngezifiso zingashiya umbono omuhle ohlalele ezingqondweni zabathengi. Ngokunikeza okwenziwayo okuhlukile nokomuntu siqu, amabhizinisi angakhuthaza ukuxhumana okuqinile nezithameli zawo futhi akhuthaze ukuthenga okuphindayo.

Izindlela Ezintsha Ezisafufusa Ekwenzeni Indebe Ngokwezifiso

Njengoba isidingo sezinkomishi ezenziwe ngokwezifiso siqhubeka sikhula, imboni ibone ukuthutheleka kokuqanjwa kabusha kumasu okwenza inkomishi ngokwezifiso nobuchwepheshe. Kusukela ezindleleni zokuphrinta ezithuthukisiwe ukuya kuzici zokupakisha ezisebenzisanayo, amabhizinisi ahlola izindlela ezintsha zokuthuthukisa umuzwa wokwenza ngendlela oyifisayo. Lezi zinto ezintsha azigcini nje ngokubhekelela okuthandwa ngabathengi kodwa futhi zihlinzeka amabhizinisi ngamathuluzi abalulekile ukuze azihlukanise emakethe.

Enye yezitayela ezivelayo ekwenzeni inkomishi ngokwezifiso ukusetshenziswa koyinki abakhethekile kanye nokuqeda ukudala imiklamo edonsa amehlo. Oyinki bensimbi, abakhazimulayo-kumnyama, nabashintsha umbala bayizibonelo ezimbalwa zezinketho zokudala ezitholakalayo kumabhizinisi ukuthuthukisa imiklamo yenkomishi yabo. Lokhu kuqedwa okuyingqayizivele kungangeza into ekhangayo ezinkomishini, kudonse ukunaka kwabathengi futhi kudale umbono okhumbulekayo.

Okunye okusha ekwenzeni inkomishi ngokwezifiso ukuhlanganiswa kobuchwepheshe emaphaketheni. I-augmented reality (AR) kanye nokusebenza kwekhodi ye-QR kuhlanganiswa ezinkomishini ezenziwe ngokwezifiso, okuvumela amabhizinisi ukuthi alethe ukuzizwisa okusebenzisanayo nokugxilile kubathengi. Ngokuskena ikhodi ye-QR noma ngokusebenzisa uhlelo lokusebenza lwe-AR, abathengi bangavula okuqukethwe okufihliwe, bahlanganyele emidlalweni, noma bafinyelele amaphromoshini akhethekile, bengeze ileveli entsha yokuzibandakanya ephaketheni.

Ngaphandle kwezinto ezibonakalayo nezisebenzisanayo, amabhizinisi aphinde ahlole izinketho ezisimeme zezinkomishi ezenziwe ngokwezifiso. Lokhu kubandakanya ukusetshenziswa kwezinto ezingaboli, ukupakishwa okuvundisiwe, nezinqubo zokuphrinta ezilungele imvelo ukuze kuncishiswe umthelela wendawo. Ngokukhetha izinketho ezisimeme zokwenza ngokwezifiso, amabhizinisi angakwazi ukuvumelanisa imizamo yawo yokupakisha namanani omthengi futhi anikele ekusaseni eliluhlaza nelizinzile.

Kafushane, imishini yokunyathelisa inkomishi yepulasitiki ibe yinto eshintshashintshayo embonini yokupakisha, enikeza amabhizinisi ithuluzi elinamandla lokudala ukupakisha komuntu siqu okuhambisana nabathengi. Ukunyuka kokwenziwa ngokwezifiso kwenkomishi kubonisa ushintsho olukhulu olubhekiswe emikhiqizweni yomuntu siqu futhi kube nomthelela omkhulu ekuzibandakanyeni nabathengi nasekuthengeni. Ngokusungula izinto ezintsha eziqhubekayo ekwenzeni inkomishi ngokwezifiso, amabhizinisi anethuba lokuphakamisa ubunikazi bemikhiqizo yawo, ahlanganyele nezithameli zawo, futhi azihlukanise emakethe. Njengoba isidingo sezinkomishi ezenziwe ngezifiso siqhubeka sikhula, amabhizinisi angabheka phambili ekusaseni elijabulisayo lezixazululo zokupakisha zokudala nezomuntu siqu.